Email Marketing ROI Calculator

Enter the total number of subscribers that your email marketing campaign is sent to.
Enter how much this single email marketing campaign costs your company.
Tell us how many subscribers have opened the campaign message.
Enter the percentage of subscribers who clicked through your email campaign call to action.
Enter the percentage of customers who engaged with your business via the CTA in your email.
Show how much a conversion which is obtained through this email campaign costs to you. Google Analytics shows this percentage under the name of "Average Order Value".

Results

Cost Per Contact $0.200
Number of Openings 2500
Number of Conversions 250
Revenue $7500.00
Profit $6500.00
Cost Per Open Email $0.40
Cost Per Conversion $2.00
Conversions to break even 34
ROI %
650.00